Our Story
It All Starts With a Pair of Shoes!
Meet The Founders
C4K started in 2011 from a pile of basketball shoes, soccer cleats, and football gear in the corner of an Oklahoma City garage. Mark McDaniel, a dad and coach whose kids were extremely active, saw what his children had outgrown and realized that the shoes that no longer fit Cole, Josh, or Meghan could benefit someone else. The McDaniel family believed in the transformational power of sports and wanted to share that experience with kids no matter their financial background or zip code.
C4K Founding
Since its founding in 2011, C4K has worked alongside our nonprofit partners and schools to have accessible and sustainable sports and free play activities. C4K helps lead the OKC Youth Sports Coalition, a collaboration of community organizations championing and encouraging youth to engage in a lifelong pathway of sports, recreation, and physical activity. The Youth Sports Coalition is a voting member of the national Coalition of Sports Equity. We created our “Locker Rooms” where kids and coaches can shop free of charge.
C4K Through
The Years
Year Over Year
Bigger reach. More athletes. Endless opportunities to play.
